By Veronica Beltran
We have entered a new reality in the real estate industry: videos sell. Multiplan Real Estate Asset Management, the developer behind 57 Ocean, located on Miami Beach’s historic Millionaire’s Row, got the buzz last year by shipping a pair of Oculus glasses to a potential buyer in California. Buyer who, without having to travel to see the residence in person, ended up buying it for a million dollars, something never seen before.
Now, Multiplan Real Estate Asset Management is betting big on the power of video, debuting 57 Ocean’s spectacular penthouse in a $ 180,000 video featuring the latest technology that fuses reality with the virtual world.
The video was produced by DBOX, an internationally awarded creative agency. The 90-second video – 1,100 hours of work – showcases this $ 38 million masterpiece as a bright, airy oasis in the sky. The video most realistically captures the property’s best attributes, which include a 360-degree view of the ocean, white beaches and the vibrant city from the 7,100-square-foot terraces, along with the airy, sunny and spacious areas. of the home, each designed to maximize a fluid connection to the outdoors, designed by Sofia Joelsson of SofiaJoelsson Design.
By watching the video, buyers can simulate walking the hallways of this 7,800-square-foot home with five bedrooms, plus private areas, and six full bathrooms, through a personal guided tour that shows the lifestyle and unique moments that exemplify what daily life is like in the penthouse, such as soaking in the ethereal shades of blue of the sky and sea from the private pool, or entering a state of total relaxation with a massage surrounded by the gentle sea breeze and the sound of the waves. Shoppers partake in a candlelit dinner surrounded by the most spectacular hues of the sunset and experience first-hand what it’s like to host under a star-studded sky in their social area without having to, physically, set foot in the penthouse.
“Currently we are all living in a virtual world. The pandemic has had a profound effect on the psyche of shoppers, impacting their ability and willingness to travel. Just as supermarkets are facing a new reality with Instacart, and art fairs and boat shows are happening online, real estate is also experiencing a moment of transformation, ”says Marcelo Kingston, Managing Partner of Multiplan Real Estate Asset Management . “We have created a virtual desire to live on top of 57 Ocean, and we believe that only a video can truly embody that living in the greatest luxury has no limits.”
As one of the most anticipated projects to enter the global property market, 57 Ocean, to be completed in 2021, is hailed for its designs by Arquitectonica and interior architect Patricia Anastassiadis, as well as for its holistic amenities inspired by the ocean. With health and wellness in mind, the building’s proximity to the water along with all its health benefits, coupled with Miami Beach’s Beach Walk, make it an attractive backyard.
Inside the penthouse, the main room will boast a spacious entertainment room with a gourmet chef’s kitchen and a sculptural wine cellar overlooking the ocean. It will also feature a “behind-the-scenes” kitchen for special culinary events, and a seating area that will connect indoor and outdoor spaces. The master bedroom will feature his and hers walk-in closets and a unique bathroom with a shower and floating bathtub overlooking the ocean. Beyond the master suite, there will be a special spa area, comprised of plunge pools, a massage area, and an outdoor sauna for relaxation and extended therapies. An ideal space for fitness lovers, the home will have a private gym, as well as an ideal area to practice golf shots. Entertaining guests in the penthouse will be a dream thanks to a clubroom area complete with a pool table, antique bar, and a comfortable home theater. In addition to all of the above, the residence will include a private oceanfront office, a fully-equipped summer kitchen, an art gallery wall, and an infinity pool.
“This $ 38 million penthouse is truly the jewel in the crown of Millionaire’s Row,” says Edgardo Defortuna, president and CEO of Fortune International Group, 57 Ocean’s exclusive broker. “There is nothing like it on the market in the area and we are excited to be able to innovate, introducing the world to the world for the first time in a virtual way. The home’s connection to the ocean is unmatched, and neither is the private resort feel at the epicenter of this quiet, family-friendly neighborhood. ”
57 Ocean is the brainchild of Dr. José Isaac Peres, the founder of Multiplan Real Estate Asset Management and one of the world’s most acclaimed developers. The condo will feature two- to four-bedroom residences, starting at a price of $ 1.5 million and ranging in size from 1,200 to 3,600 square feet, as well as 18 Sky Residences (prices available by inquiry.) These homes will feature large terraces, each one 12 feet deep, as well as contemporary Italian kitchens and baths by Poliform. Five-star amenities will include a holistic spa by One Ocean Beauty and skincare products from its line with marine ingredients, a wellness pavilion with a thermal suite and a meditation area, along with treatment cabanas, a fitness center with the latest technology equipment from MyIsle training from MyEquilibria and a fitness center from Technogym. It will also have an activity area for children, 24-hour concierge services, shops and waiters in front of the beach, direct access to theMiami Beach Beach Walk and more. Fortune Development Sales is the exclusive residential brokerage . For more information call 305.800.5775 or visit www.57ocean.com
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